At Amichele Beauty

We firmly believe that beauty is a journey meant to be shared across generations. Founded by Adrienne McDonald, a mother of a teenage daughter and practicing trial attorney turned beauty innovator, our mission is to provide beautifully curated, high-quality, and unique beauty products that cater to women of all ages. 

Whether it is a hand-set, jewel encrusted curling iron for a teenage girl’s social media moment, rejuvenating products for new mothers, or timeless essentials for Generation X women and their mothers, we are dedicated to empowering every woman to embrace her individuality.

Amichele Beauty
Amichele Beauty
Amichele Beauty
Amichele Beauty

Rediscover your sparkle

We are committed to creating a community that celebrates self-expression and confidence, ensuring that no woman feels excluded from the beauty industry. With Amichele Beauty, every woman can rediscover her sparkle and shine in her own skin, regardless of her life stage.

At the very heart of Amichele Beauty is a mother who bet it all to show her daughter (and the world!) that it is never too late to follow a dream, no matter how big. It is our fondest wish that, together with you, we will build a space where beauty transcends boundaries and dreams are always attainable.